Toyota and Daihatsu cooperate conquered cheap car india

Allinformation.com- Toyota Motor Corp. struggled to create a mini car that matches the Indian market has been asking for help Daihatsu after the Japanese auto giant is difficult to play in the Indian market.


So far a similar partnership with Toyota and Daihatsu Motor Co. proved successful for many years in Indonesia, which is the biggest vehicle market in Southeast Asia.




Executive Vice President of Toyota Yasumori Ihara this year has recently been asked to help design a management Daihatsu small car that is suitable for Indian buyers where the models of Toyota are considered expensive, said four executive Daihatsu and a Toyota executive who knows this.




Toyota's petition could make Daihatsu lead in developing branded cars Toyota through channel sales in India. As in Indonesia, Daihatsu currently do not sell this type of car in India.



"Toyota's long struggle in India largely because it uses components kualitis high and high specifications for the cars and failed to take advantage of the components of the cheaper ones available in the local stream," said a senior executive told Reuters Daihatsu.



In contrast, competitors such as the Suzuki even has built a comprehensive chain of local suppliers for cheap components in India.




"Today we look extensively on why such strategic car (Toyota) Etios not so sold in India, as part of efforts to prepare ourselves if we asked (to develop a cheap car) formally by Toyota," said an executive of another Daihatsu.



These executives declined to be named because they were not authorized to speak to the media.


They also did not give a specific description of how Daihatsu could help efforts of Toyota in India, but referred to Indonesia as a model of success that could be emulated, while pointing mini car market Agya incoming Toyota but supplied by Daihatsu.


"We always consider several options, including a collaboration with Daihatsu. Nevertheless, no decision has been generated," said Ryo Sakai, a spokesman for Toyota.

"We have discussed the steps accelerate the realization of expansion of our business cooperation with Toyota outside Indonesia and Malaysia for some time, but nothing specific has been decided at this point," said a spokesman for Daihatsu Kazuki Inoue told Reuters.