BlackBerry Change Patterns Promotion via BBM

Allinformation.com- BlackBerry is trying to boost its revenue through a variety of ways. One of the ways in which the Canadian company is to open the BlackBerry Messenger (BBM) for non-handset operating system BlackBerry.

Once opened to all users of smartphones, instant messaging services also received some additional features such as fuel and fuel Stickers Channel. Both predicted supplied BlackBerry as an attempt to cash in on the popular instant messaging applications.

"Fuel Stickers are provided to make users more expressive when talking while BBM Channel functions like social media Twitter. We utilize also to facilitate our partners in promoting his products," said Marcus S Tan, Regional Director Asia BBM

Marcus admitted that his company was formed patterns of different marketing than usual marketing patterns. Not only through BBM channel, created a BlackBerry partner can do promotional products through the sticker provided in BBM Shop.

"We create a sticker on BBM into two categories: brand sponsors are provided free of charge from the sponsor and artist stickers are provided for paid work of artists who collaborate with us. About 10 brands have collaborated to provide free homemade sticker," Marcus said when met at Empirica bar.

Ruler of BBM services in Asia that claimed one of its brand has scored achievements in the promotion through the BBM Sticker artificial character downloaded by more than 1.2 million users BBM . Several other partners reach the number of downloads to the hundreds of thousands.

Sticker BBM supplied in the promotional Shop is free for users BBM, but the owner of the brand should provide marketing funds to each his weekly sticker conducted by BBM users.

"Yes, the system such as CTR (click to rate), we only charge a fee after the user downloads. It's become a marketing system and a new promotion for companies that require an increase in brand awareness," said Marcus.

BBM app itself has been used by more than 100 million users in the world, the amount of surge dramatically after the Canadian company that opens access to the user's BBM iOS, Android and Windows Phone.

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