Allinformation.com- BMW seems able to meet the high demand around the world i8 models. The premium car manufacturers plan to increase production capacity i8.
Chief Sales and Marketing BMW, Ian Robertson, said, adding i8 production will be done in the near future.
We need to find ways to increase the production i8 because the waiting list (pivot) in some markets have been very long," Robertson said as quoted by Automotive News Europe, Tuesday (11/25/2014).
He added that the waiting list for approximately six months is ideal for a sports car. But in fact, the waiting list i8 reaches 1 year 6 months or 18 months.
This not only will impact consumers, but also the company. BMW loyal consumers could switch to other manufacturers because not wait to get a car worth 1.6 billion.
Another obstacle faced by the company to produce i8 is the availability of carbon fiber reinforced polymer (CFRP). CFRP is a lightweight but very strong material that is used as the niche car body.
Currently supply carbon fiber to make CFRP hampered due to typhoons in Asia. During this time, the BMW rely on carbon fiber from Japan to be made of CFRP. CFRP-making process itself is done in Moses Lake, USA.
Not only i8, the impact of the availability of CFRP also occur in the production of electric cars i3. But the list of pivot i3 i8 not as bad this time, which is only four to five months.
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