Allinformation.com- In reporting its financial performance in the third quarter of 2014, the ranks of the helm of Nokia said that their brand is a valuable asset. Nokia has also indicated it will back into the market once they are mastered, but wait until they can use the Nokia brand again.
Although becoming a strong brand in the mobile market, but Nokia can not use the brand to get back into the smartphone market, as brand Nokia has owned Microsoft.
"Brand Nokia is very valuable because it has been known to many people in the mobile industry and mobile devices, but we can not use it this time," he said Rajeev Suri, President and CEO of Nokia.
According Phone arena, Nokia allegedly going back into the smartphone market with the Android operating system in the future.
This was reflected in the measures Nokia recently released a map Here Maps application for Android which supports all platforms, as well as Z launcher for Google's open source OS's.
However, any steps to be taken in the Nokia, it seems they will wait first until he could use the name of Nokia again, because the Nokia brand is regarded as a valuable asset in their business in producing and selling the smartphone.
"In terms of brand, we do not speak the name and business model to another, and we will study carefully how best to maximize the value of the Nokia brand," Nokia said in a statement.
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